If your business isn't showing up when local customers search — on Google Maps, on Google Search, or both — you're losing calls, walk-ins, and revenue to competitors who rank above you.
I'm Sarim, a local SEO specialist who helps small businesses fix that. I work directly on your Google Business Profile, your website, and your on-page SEO — the three things that actually decide whether local customers find you or find someone else.
Where a customer's eyes stop scrolling.
I help local businesses — plumbers, electricians, HVAC companies, roofing contractors, home improvement services, and similar small businesses — get found by the customers already searching for them.
That means three things working together, not separately:
Local SEO & Google Business Profile optimization — so you show up in the Google Maps pack and local search results
Website design built for SEO — so your site actually converts visitors into calls, not just looks nice
On-page SEO — so Google understands exactly what you do and who you serve
Most agencies hand you off between a web designer, an SEO person, and whoever manages your Google listing. Each one works from their own priorities, and nothing is really connected. I do all three myself, as one process — which means your website, your SEO, and your Google Business Profile are always working toward the same goal instead of pulling in different directions.
Most small businesses don't lose customers because they're bad at what they do. They lose them because of things that have nothing to do with the quality of their work:
Their Google Business Profile is incomplete, has the wrong categories, or hasn't been touched in months
Their website loads slowly or doesn't work properly on mobile, where most local searches happen
Their site never explains clearly enough what they do and where they serve, so Google shows a competitor instead
They have no reviews strategy, so newer or more aggressive competitors outrank them in the map pack
None of these are difficult to fix — they're just usually ignored, because most business owners don't know they're happening in the first place. That's what a proper audit is for.
FAFCO Technical is a service business I've worked with directly on their website, technical SEO, and Google Business Profile optimization.
Right now, FAFCO generates roughly 70–110 organic calls per month — meaning customers calling directly from Google Search and Google Maps, not counting any paid ads. (They also run Google Ads separately, which brings in additional calls on top of this — but the number above is organic only.)
This wasn't overnight. It came from fixing the website's technical SEO, properly optimizing their Google Business Profile — categories, services, service areas, posts, reviews — and building the on-page structure Google needed to understand and trust the site. It's a combination of small, correct decisions made consistently, not one trick that suddenly changed everything.
See the Full FAFCO Case Study →Google Search & Maps only — not counting paid ads
I check your website, Google Business Profile, and local search visibility to find exactly what's holding you back. You get a clear list of real issues, not a generic report.
Google Business Profile optimization, technical SEO fixes, and website improvements (or a full rebuild if your current site is holding you back more than helping).
On-page SEO, content, and local signals that help Google connect your business to the searches your customers are actually making.
I track calls, visibility, and rankings over time, and adjust the strategy based on real data from Search Console and your Business Profile — not guesswork or one-size-fits-all packages.
I focus on service-area businesses where local visibility directly drives revenue — meaning if you rank, you get calls; if you don't, someone else does. This includes:
If your business fits this pattern — local, service-based, and dependent on customers finding you online — the same approach applies even if your exact trade isn't listed above.
I'm not a large agency, and I'm not going to pretend to be one. I'm a solo specialist with around 2 years of hands-on experience — which means when you work with me, you're talking directly to the person doing the actual work. No account managers, no hand-offs, no junior staff learning on your project, and no monthly report written by someone who's never actually looked at your site.
Get a free audit of your website, Google Business Profile, and local search visibility — no obligation, just a clear picture of what's working and what isn't.
