When you hire a large agency, you're rarely talking to the person actually doing the work — you're talking to an account manager, who relays things to a strategist, who hands tasks to whoever's available that week. I wanted to build something different: a service where the person you talk to is the person doing the Google Business Profile optimization, the technical fixes, and the website work directly.
That's what SEO by Sarim is. Not an agency pretending to be bigger than it is — a solo specialist who's hands-on with every project.
I work with local service businesses — plumbers, electricians, HVAC companies, roofing contractors, and similar service-area businesses — on local SEO, Google Business Profile optimization, WordPress website design, on-page SEO, off-page SEO, and SEO content writing.
I have around 2 years of hands-on experience across these areas, working directly with clients as well as running my own content and service websites — which means I've applied these same strategies both to client projects and to sites where I have full control and full accountability for the results.
Rather than asking you to take my word for it, here's what I actually point to:
Google Business Profile optimization, technical SEO, and website structure work — currently generating roughly 70–110 organic calls per month.
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Personal content projects that reached first-page rankings for target content without relying heavily on backlink building — demonstrating that properly structured, search-intent-matched content can rank on its own.
Found and fixed a sitewide technical issue (a noindex setting silently blocking the entire site from Google) that had been preventing any content from ranking at all — a reminder that even strong content can't rank if a basic technical setting is working against it.
I focus specifically on small, local service businesses — the kind that depend on customers finding them through Google Search and Google Maps rather than broad brand awareness. Plumbers, electricians, HVAC companies, roofing contractors, and home improvement businesses across the US, Canada, and Australia.
I don't try to be everything to every business. If your business depends on local visibility to get calls and customers, that's specifically the problem I work on.
Right now, I work solo, and I intend to keep it that way until it stops making sense — meaning until client demand genuinely requires bringing on additional help to maintain the same quality of direct, hands-on work. I'd rather stay honest about being one person than pretend to be a bigger operation before that's actually true.
If your business needs to show up better on Google and Google Maps, start with a free audit — a clear, honest look at what's holding you back.
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