Case Studies

Real Projects, Real Results, Not Just Agency Promises

Case studies that show real numbers, not vague claims about "boosting visibility." Every project here was audited, optimized, and managed directly, with actual call and ranking data behind the results, not estimates dressed up to look impressive.

Real project data
Direct GBP call metrics
Hands-on work, not outsourced execution

Transparent Case Studies Backed by Real Data

Ranking for an obscure four-word keyword that nobody searches means nothing if it doesn't turn into a phone call. The numbers that actually matter are calls, direction requests, form submissions, and whether the business owner can point to real growth because of the work.

Every project shown here represents strategy, technical work, and content executed personally, start to finish. Nothing was handed off to junior staff or a subcontractor somewhere else.

What's tracked

The Numbers That Actually Impact Your Business

Phone Calls and Direction Requests

Tracking real contact generated through Google Maps and click-to-call buttons on mobile, since this is usually the clearest sign the work is producing actual business.

Organic Search Traffic and Indexation

Watching how commercial-intent traffic grows from the specific cities and suburbs a business is targeting, not just overall traffic volume.

Local Map Pack Rankings

Tracking keyword position movement inside the Google Maps pack across the geographic areas that actually matter to the client.

Qualified Form Submissions

Measuring how many website visitors actually convert into a lead, not just how many people land on the page.

The process

The Framework Behind Every Project

1

Audit and Cleanup

Fixing technical site errors, crawl issues, and inconsistent or duplicate directory citations before any growth work begins.

2

GBP Alignment

Optimizing categories, geotagged assets, and review signals so the profile is working with the algorithm instead of against it.

3

On-Page and Site Structure

Building dedicated service and location pages targeting the specific commercial searches a business can realistically win.

4

Local Authority Building

Earning relevant local backlinks, brand mentions, and citations once the foundational work is solid.

Who these projects were for

Industries Represented in This Work

Trades and Service Area Contractors

Emergency plumbers, electricians, roofers, and HVAC technicians.

Healthcare and Medical Services

Dental clinics, physiotherapists, and cosmetic surgeons.

Professional Services

Law firms, business accountants, and mortgage brokers.

Commercial Contractors

Solar installers, commercial cleaners, and security installers.

Common questions

Frequently Asked Questions

What results can local SEO realistically produce for a small business?

It varies by industry, city, and starting point, but the realistic goal is measurable growth in calls, direction requests, and qualified leads, not just a ranking number that doesn't translate into business.

How long did it take to achieve the results in the FAFCO case study?

The business went from no online presence to over 100 monthly calls within 3 to 4 months of the Google Business Profile and website work being completed.

Are the numbers in these case studies verifiable?

Yes, results are tracked directly through Google Business Profile insights and website call tracking. Screenshots and reporting can be shared during a consultation.

Can similar results be achieved in highly competitive cities like Sydney or Melbourne?

Competitive metro markets typically take longer and require stronger authority building to see the same kind of movement, since there's more competition for the same searches. The process is the same, but timelines and effort scale with how competitive the market is.

Want Results Like This for Your Local Business?

Get a free, manual video audit of your current website, local rankings, and Google Business Profile performance.

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Local Expertise Strategy built for your market
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